Kroger expands Signature store format
FORT WORTH, Texas — Kroger has opened a Signature store in the Fort Worth, Texas, market.
The 100,000-sq.-ft. store, which includes a fuel center, places more emphasis on an interactive customer experience and offers more natural and organic foods, chef-prepared meal solutions and ethnic and gourmet food choices. Along with the fuel center, the new store features a pharmacy and offers a vast wine and beer selection. Kroger currently has 30 Signature stores in the Dallas-Fort Worth market.
"We have served the city of Fort Worth for many years with five stores," said Gary Huddleston, consumer affairs director for Kroger. "We remodeled several locations in the city to Signature stores some years ago, but we're excited to build this location from the ground up to better fit the needs and wants of the growing population in that area."