Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

With one squeeze of the Mio Fit liquid concentrate into your 8-oz. glass of water, you'll add vitamins B3, B6 and B12, as well as 35 mg of potassium and 75 mg of sodium, essential electrolytes that help rehydrate our bodies during and after exercise. All this is added without sugar, artificial flavors and zero calories. Mio Fit is available in both Berry Blast and Arctic Grape flavors, pictured here.

On the heels of the product launch, Kraft will run Mio's first-ever Super Bowl commercial during the third quarter of Super Bowl XVLII on Feb. 3, 2013. The commercial will feature actor Tracy Morgan, star of NBC's "30 Rock."

Mio Fit comes in two sizes — 18 or 12 8-fl.-oz. servings per bottle — and is available in mass market, grocery and convenience stores nationwide.


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