Kettle introduces Tias! tortilla chips
SAN FRANCISCO Diamond Foods' Kettle brand is expanding to include all-natural tortilla chips.
New Kettle Tias! line will be offered in six flavors, including salsa picante, zesty ranch, nacho cheddar, toasted corn, sweet Baja barbeque and chili con queso. The entire line is made of certified organic corn, expeller pressed oil and all-natural seasonings.
"Kettle Brand Tias! is a strong opportunity for our company to leverage the innovation strength of the Kettle brand and place it into an adjacent segment. The natural tortilla chip segment is 40% larger than the natural potato chip segment," said Michael Mendes, chairman, president and CEO of Diamond Foods.