Kellogg's, Action for Healthy Kids go head-to-head with hunger

BATTLE CREEK, Mich. — Kellogg's has teamed up with nonprofit and volunteer network Action for Healthy Kids to launch the Share Your Breakfast program, designed to encourage Americans to help children who might otherwise go without breakfast.

From now until July 31, Kellogg's and Action for Healthy Kids — whose goal is to fight childhood obesity and undernourishment by helping schools become healthier places — are asking consumers to either share a breakfast photo or description in a variety of ways, including:

  • Upload your breakfast photo or description to ShareYourBreakfast.com;

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    Text your breakfast photo with the word "share" to 21534; or

     

  • Tweet a description of your breakfast with #ShareUrBreakfast on March 8, National Breakfast Day.

With each sent message, Kellogg's will help increase participation in school breakfast programs. The goal is to help share 1 million breakfasts during the 2011-2012 school year, the company said.

In line with the program, Kellogg's tapped actress Melissa Joan Hart to spread the word about the Share Your Breakfast program. "As a mom of two young children, it breaks my heart to know that millions of children go to school hungry each morning," said Hart, star of ABC Family's hit show "Melissa & Joey." "I am excited to lend my support and voice to Kellogg's Share Your Breakfast program because it helps provide breakfast to children and makes helping easy for even the busiest families."