Kellogg receives honors for strength of company, brands, corporate responsibility efforts
BATTLE CREEK, Mich. — Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.
Honors this year for Kellogg included:
Interbrand Annual Top 100 Global Brands: Kellogg ranked No. 34. Interbrand said that brand value is assessed by financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand to continue to secure earnings for a company;
Forbes' Top Brands: Kellogg ranked No. 7 among 100 brands. In an online survey of 2,500 U.S. adults conducted by Forbes magazine, consumers were asked to rank brands against 12 attributes, including transparent communications, honesty, ethical behavior, high standards and innovation;
Boston College Center for Corporate Citizenship 2011 CSR Top 50 Index: Kellogg ranked No. 4. The index uses three dimensions of data from Reputation Institute's 2011 Global Pulse Study of how consumers view companies; and
Roberts Environmental Center Pacific Sustainability Index: REC gave Kellogg an "A" for its corporate responsibility report. REC's annual index that examines companies on their intent, reporting and performance in two categories: social and environmental initiatives. Along with an "A" rating, Kellogg ranked third in the food, food production and beverages sector.
"At Kellogg, we're committed to building a strong company and beloved brands — while doing what's right for our environment and society," Kellogg president and CEO John Bryant said. "The recognitions are a testament to our employees' passion and dedication in achieving both."