Kellogg introduces front-of-pack label for heart-healthy cereals
BATTLE CREEK, Mich. — In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.
The company said the "Kellogg's Heart Healthy Selection" logo will appear on such cereal varieties as Raisin Bran, All Bran, Smart Start and Kellogg's FiberPlus, to remind consumers they have a choice when it comes to eating for their heart.
"We know that these great brands have been long time favorites," Kellogg director of marketing for adult cereal Dick Podiak said. "Now we've added the 'Kellogg's Heart Healthy Selection' logo on the front panel of these products, so people can easily make the right choice when they're seeking a heart-healthy breakfast."