K-VA-T adopts Revionics price-optimization systems

ABINGDON, Va. — Grocery chain K-VA-T Food Stores has adopted Revionics' price-optimization systems, the 104-store chain said Wednesday.

The company will deploy Revionics' Price Optimization and Promotion Optimization, which includes category planning tools, weekly price maintenance capabilities and optimized prices.

"Our primary goal in pricing is to offer our customers the most value for their grocery dollar," K-VA-T EVP merchandising and marketing Richard Gunn said. "Revionics offered the superior predictive analytical optimization tools we need to achieve this goal."