Jewel-Osco brings back 'Give a Little, Feed a Lot'
ITASCA, Ill. — Jewel-Osco on Friday announced that the company is observing Hunger Action Month this September with an aggressive campaign to raise food and funds for food banks and food pantries in the retailer's service area.
The annual program, called "Give a Little, Feed a Lot," is going on now at all Jewel-Osco stores and will continue throughout the month of September. With nearly 17 million American children living in households that are facing hunger, this year "Give a Little, Feed a Lot" will focus on helping children in need. The program will benefit five food banks — Greater Chicago Food Depository, Northern Illinois Food Bank, the Food Bank of Northwest Indiana, River Bend Foodbank and Midwest Food Bank — as well as hundreds of food pantries and the children and families served by these organizations.
During the campaign, Jewel-Osco customers can make monetary contributions when they check out at store registers. Stores also are collecting food donations. In addition, the retailer is partnering with Chicago radio station 104.3 K-HITS, to help raise awareness about "Give a Little, Feed a Lot" through weekly radio appearances at select locations.
"As a grocery retailer, providing hunger relief is a top priority for us," Jewel-Osco president Brian Huff said. "So we are excited to bring back 'Give a Little, Feed a Lot' and do our part to help the food banks and food pantries fight hunger in the community, especially childhood hunger."