Jergens wants users to be sun smart with new partnership
NEW YORK As summer approaches, Jergens Skincare is looking to remind beauty mavens about the safe way to a get a natural-looking glow and has teamed up with the Skin Cancer Foundation and actress and singer Jane Krakowski.
In a new video, Krakowski is divulging how she gets natural-looking color with Jergens natural glow moisturizers and is encouraging everyone who views her message to pass it on to someone they know.
Each time the video is viewed from now until Aug. 31, 2010, Jergens skin care team will make a $1 donation to the Skin Cancer Foundation.
"Given what we know about the effects of sun exposure, tanning is just not worth the risk," stated Dr. Sapna Westley, consulting dermatologist for Kao Brands Co., the maker of Jergens. "I recommend Jergens natural glow daily moisturizers as a safe, healthy alternative -- the formulas offer the natural-looking color women want without the harmful side effects."
In related news, Jergens has upgraded the formula of its Jergens natural glow revitalizing daily moisturizer to deliver gradual color that lasts two times longer than the leading lotion sunless tanner, according to the company.