Jarritos launches 'We’re Not From Here' campaign

NEW YORK — A Mexican soft drink is looking to reach new consumers.

Jarritos, a brand that has been around since 1950 and has been in the U.S. market for about 20 years, recently kicked off its new “We’re Not From Here” campaign. As part of its marketing efforts, the brand now touts a new website that features mural art and interactive elements (i.e., bottles that "clink"). The new campaign was developed by Austin, Texas-based agency GSD&M.

“Jarritos is a very nostalgic and energetic brand and because of this, we chose to explore unexpected marketing efforts to create a more engaging experience,” GSD&M president and CEO Duff Stewart said.

Jarritos are made with 100% natural sugar and come in a variety of flavors, and can be purchased at various major and independent grocery stores.