Jack Link's dips into new snacking territory with Big Dippers

Minong, Wis. — Jack Link's is bringing its latest innovation to retail shelves this April with the launch of Big Dippers, offering a combo pack of meat sticks with dipping sauces.

Big Dippers are available in three combinations: All American — beef sticks with cheese sauce; Barbecue — beef steak strips with barbecue sauce; and Buffalo Chicken — seasoned buffalo chicken strips with a buffalo and ranch sauce.

"Big Dippers are a unique product in the smarter snacking universe," said Jeff LeFever, vice president of marketing at Jack Link's. "Each package pairs America's favorite Jack Link's meat snacks with an enticing sauce in a separate dipping cup, giving customers a boost of protein with even bigger flavor."

The company sees its protein-packed snacks as an alternative to more traditional snacks, like chips and pretzels.

Jack Link's Big Dippers are now available in stores across the country.


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