Intimacy positioned more as health care
RH Labs just launched a line of intimacy health products endorsed by Laura Berman, a well-known sex and relationship expert who hosts the show “In The Bedroom” on the Oprah Winfrey Network. Berman collaborated on the design of every product in her line, the company noted.
It’s the kind of endorsement that will heighten the importance of intimacy health as part of an overall healthcare regimen.
Sales of intimacy enhancement devices were up 24.3% to $4.1 million over the 12 weeks ended Sept. 9, according to SymphonyIRI group data.
The article above is part of the DSN Category Review Series. For the complete Sexual Wellness Sell-Through Report, including extensive charts, data and more analysis, click here.