Inter Parfums to develop Brooks Brothers line of products
NEW YORK Clothier Brooks Brothers has taken on a beauty partner to supply a line of personal care products for men and women in its stores.
Inter Parfums entered into an exclusive agreement with the retailer, and will design, manufacture and supply personal care products for men and women, which will be sold at Brooks Brothers locations in the United States. Additionally, the fragrance company also signed a licensing agreement covering Brooks Brothers stores and specialty and department stores outside the United States, including duty free and other travel-related retailers.
In addition to new product development, Inter Parfums will assume responsibility for the production and supply of existing Brooks Brothers fragrance and related personal care products.
“We are extremely honored by this new association with Brooks Brothers, an American icon since 1818 and an enduring name that has shaped the American style of dress through fashion innovation, fine quality, and personal service,” said Jean Madar, Inter Parfums’ chief executive officer. “Our in-house team of designers will draw upon the Brooks Brothers heritage as they develop classic yet modern personal care products and collections for men and women.”
In the United States, Inter Parfums will be responsible for product development, formula creation, packaging design and manufacturing while Brooks Brothers will be responsible for marketing, advertising and in-store sales.
The first new products to be developed by Inter Parfums are tentatively scheduled for launch in November 2008 at Brooks Brothers retail stores in the United States.
International distribution is expected to begin in 2009.