Inter Parfums, Bebe sign six-year deal
NEW YORK Inter Parfums, whose portfolio includes mass-market fragrances and fragrance-related products, has inked an exclusive six-year worldwide agreement with Bebe stores to design, manufacture and supply fragrance, bath and body products and cosmetics for the stores.
“We look forward to the opportunity of interpreting Bebe’s signature look into fragrance and cosmetics for the brand’s strong, hip, sexy and sophisticated clientele. Our timetable calls for the debut of lip glosses in time for holiday 2008 followed by a new signature fragrance launch by mid-2009,” stated Jean Madar, chairman and chief executive officer of Inter Parfums.
The company also produces personal care products for specialty retailers under exclusive agreements with Gap, Banana Republic, New York & Company and Brooks Brothers.
Bebe currently operates 301 stores, of which 212 are Bebe stores, five are 2b Bebe outlet stores, 20 are Bebe outlet stores, 63 are Bebe Sport stores and one is a Bebe accessories store.