Innovation and education shine
With summer officially under way, it comes as little surprise that sales of sun care products rose during the most recent 12 weeks available from SymphonyIRI Group. Product innovation and greater consumer education on how to protect skin from the sun’s harmful rays also helped fuel growth.
According to SymphonyIRI Group, sales of suntan lotions and oils rose more than 2% to $388.67 million during the 12 weeks ended July 8 at food, drug and mass (excluding Walmart).
The article above is part of the DSN Category Review Series. For the complete Sun Care Sell-Through Report, including extensive charts, data and more analysis, click here.