Hy-Vee signs with Insignia's POPSign network

MINNEAPOLIS Insignia Systems, a company that deals exclusively with in-store advertising products, programs and services to retailers and consumer goods manufacturers, announced that Hy-Vee has been added to its Insignia POPSign network of grocery stores.

Insignia, according to published reports, has contracts with over 9,000 chain retail supermarkets and drugstores, including A&P, Kroger and Safeway. The company felt that Hy-Vee would be a natural partner, for its 223 stores in the United States. Hy-Vee stores are located in mostly in Iowa, and spread throughout the Midwest region.

“We’re pleased with Hy-Vee’s decision to participate in the Insignia POPSign program,” said Scot Drill, president and chief executive officer of Insignia. “Hy-Vee is a significant addition to our Midwest POPSign network, which will be much appreciated by our participating brand manufacturers. We look forward to a long and mutually beneficial relationship with Hy-Vee.”