HRG to present pharmacy design, OTC merchandising layout lecture at Campbell University
WAUKESHA, Wis. — Hamacher Resource Group announced that Tom Boyer, national account manager and co-owner at HRG, will be speaking to students in the pharmacy practice program at Campbell University this month.
Boyer, an 18-year veteran of the retail consumer healthcare industry, will present pharmacy layout, design, and over-the-counter merchandising to the program's first-year students. The presentation is designed to help guide young pharmacists in operating a profitable front-end, and focuses on how to build customer loyalty and satisfaction as well as create an overall enjoyable shopping experience.
"We help pharmacists best serve their patients as well as run a profitable business," HRG VP Dave Wendland said. "Getting the front-end of the pharmacy right pays off in many ways and Tom does a great job of outlining the principles to give the students a real-life understanding of merchandising and store layout. It's gratifying to hear that the students find it so valuable."