Hostess gives Twinkies brand the chocolate treatment
IRVING, Texas — Hostess is making one of its limited-edition treats a full-time staple.
The company said it has expanded its Twinkies line to include chocolate creme Twinkies. Available in multipack and single-serve options, the new Twinkies item is being rolled out to store shelves nationwide.
Chocolate creme Twinkies were first introduced last spring and have become part of the Hostess portfolio after positive consumer response, the company said.
"For over 80 years, Twinkies have been delighting Americans with their delicious golden cake and creme filling, and new chocolate creme Twinkies will be giving Hostess fans a chocolatey twist on an iconic treat that will keep them smiling for years to come," Hostess snack marketing director Amy Clark said.