At-home trend colors segment

It is no surprise that hair coloring continues to see growth at food, drug and mass as beauty mavens increasingly turn to more cost-effective, at-home beauty regimens 
and manufacturers continue to turn up the notch on innovation, developing such products as no-drip foam formulas.


As anticipated, sales of hair coloring 
at food, drug and mass (excluding Walmart) 
were up 5.2% for the 12 weeks ended Aug. 7 to $254.3 million, according to SymphonyIRI Group.


Women’s hair coloring rose 6.1% to $221.6 million during that period, as men’s hair coloring dipped 0.4% to $32.7 million.

 

 The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.