HerCut makes hairstyle management simple
NEW YORK Landing on shelves at Sephora stores and on QVC is a new hair care collection that is designed to maintain straight-from-the-salon style by catering to the unique needs of individual cuts.
The HerCut collection was created to address the five major categories of haircut -- the bob, the pixie, the shag, the blunt cut and long layers.
HerCut employs heat-activated "catalysts" that work on a molecular level to ensure that hair conforms to your cut. The catalysts are customized to meet the specific needs of every cut (i.e. weighted, forward motion for bobs and controlled separation for shags) to maintain every style regardless of hair type.
To maximize the effects of the catalysts, HerCut offers a collection of sulfate- and paraben-free shampoos and conditioners.
Catalysts are priced at $28. Shampoos and conditioners cost $22 each.