Henkel’s Tone brand teams up with Sara Bareilles for Backstage Pass Artist Series
SCOTTSDALE, Ariz. — In celebration of its new Vino Moisture body wash with crushed grape and shea butter, Henkel’s Tone brand is partnering with Grammy-nominated artist Sara Bareilles.
From live chats and an online tour diary to backstage meet and greets, Tone brand is giving consumers access to the artist while she's on tour this summer for her current album, Kaleidoscope Heart. Two fans will win the Tone Body Wash Ultimate Backstage Pass, an all-expenses-paid trip to New York City for a private picnic in the park with Bareilles prior to her show on Aug. 31.
Tone brand's Backstage Pass Artist Series was launched in 2010 to give fans the opportunity to chat live with their favorite musicians through the brand's Facebook page.
"We wanted to connect beyond the shower — be an inside source to new trends and ingredients," stated Jasmin Manner, GM of personal care at Henkel. "Through the Backstage Pass Artist Series, we are not only able to give fans access to highly influential female artists, but also give them a place to share their own inspirations and celebrate life's everyday discoveries."
This year, Tone brand introduced Tone Vino Moisture with crushed grape and shea butter to its line of spa-inspired body washes. This blend treats skin to a hydrating, creamy lather full of crushed grape, shea butter and vitamin E.