Healthy Choice launches steaming entrees
OMAHA, Neb. Healthy Choice is rolling out its newest line of frozen entrees.
New Healthy Choice steaming entrees -- which unlock the fresh taste and vibrant flavors of the large-cut, quality ingredients -- will be available in grocery stores nationwide beginning in September for a suggested retail price range of $2 to $2.79. The line features eight contemporary recipes.
"This new line provides consumers with an honest-to-goodness meal," said Jonathan Gray, manager of research and development at ConAgra Foods, the maker of Healthy Choice products. "You can see the difference as soon as you pick up the tray -- the meals are bursting with vibrant vegetables that are frozen at the peak of freshness, and hearty pieces of chicken and even shrimp. Unlike other frozen meals, the clear plastic meal tray and unique steaming film allows consumers to see every ingredient before steam-cooking in the microwave. The vegetables are bright and crisp, the meat is tender and the sauce adds a zest that will freshen up any boring meal routine."