Health Mart puts finishing touches on OTC private brand lineup; new categories to bow at ideaShare 2012
McKesson has announced that the complete line of Health Mart private-label over-the-counter healthcare products is now available with the introduction of the final two product categories in the assortment — incontinence and personal diagnostics. The new items will make their debut at McKesson ideaShare 2012, which is slated for June 24 to 28 in Las Vegas’ Venetian Resort Hotel.
First unveiled to McKesson customers last year at ideaShare 2011 in San Francisco, the Health Mart private-label line officially launched last November with an assortment of diabetes care products.
Additional healthcare categories have been added on a monthly basis, including smoking cessation, analgesics, upper respiratory, baby care, first aid, personal diagnostics, skin care, vitamins, incontinence, eye and ear care, and digestive health.
The Health Mart brand is designed to help community pharmacies build closer customer relationships and raise awareness of the pharmacist’s role as a community healthcare provider. “Health Mart pharmacies continue to be recognized by consumers as healthcare leaders; this is exemplified by the franchise ranking highest in overall customer satisfaction among chain drug stores in the 2011 J.D. Power National Pharmacy Study,” said Brian Tyler, President, McKesson U.S. Pharmaceutical. “The Health Mart private label will help our Health Mart pharmacists advance their relationships with customers with an affordable, high-quality line of over-the-counter health products.”
Items for the Health Mart private label were selected through a careful analysis of the best-performing products as preferred by consumers. The line provides Health Mart pharmacies the ability to offer high-quality products at retail prices as much as 20% to 40% less than national brand varieties.
According to Nielsen, private-label products are growing faster than branded products across most OTC categories, with sales increasing 7% over the past year.