Head & Shoulders aims to boost girls' confidence with 'The Good Girlfriend' e-manual
CINCINNATI — Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.
In July, Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand and encouraged women across the country to visit the Head & Shoulders for Women Facebook fan page to share their girlfriend wisdom.
With more than 14,000 entries, the Good Girlfriend Guide combines real women’s advice with expert tips from Head & Shoulders celebrity stylist Sunnie Brook Jones, Head & Shoulders dermatologist Dr. Ilyse Lefkowicz and beauty experts Amber Katz of Beauty Blogging Junkie, and Aly Walansky of My Gloss. The Good Girlfriend Guide, published through Barnes & Noble’s self-publishing platform, PubIt, is available in digital format and exclusively at Barnes & Noble's NOOK Store.
“The purpose behind Head & Shoulders’ Good Girlfriend Guide is to give women confidence by arming them with advice from the best experts out there — their own girlfriends,” stated April Anslinger, brand manager for Head & Shoulders. “Confidence can come from the simplest of things, from having a great hair day to reaching your pre-baby weight and our girlfriends give us the support and advice to make it happen.”
Head & Shoulders is continuing to pay the good girlfriend movement forward by working with nonprofit organization Women's Empowerment, which will receive all proceeds from the eBook. Women’s Empowerment educates and supports women in need with the skills and confidence necessary to find jobs, find homes and live a healthy lifestyle.