Hamacher Resource Group to deliver presentation on optimal diabetes marketing
WAUKESHA, Wis. — Hamacher Resource Group on Tuesday announced it will present “Marketing Diabetes in the Retail Setting” June 21 at the Marketing Diabetes Prevention and Awareness Conference in Atlanta.
Dave Wendland, VP and part of the owners group at HRG, will share ideas about how retail pharmacies can collaborate with suppliers to bring innovation to the diabetes care category to better serve patients, capture incremental sales and significantly grow the category’s reach.
“There are 25.8 million Americans with diabetes, and sadly, that number continues to grow,” Wendland said. “Because these patients are largely self-managing their condition, they can benefit from shopping for supplies and complimentary products at a pharmacy where they can also receive consultation from an expert. A holistic approach to care at retail is critical to make the shopping experience for these patients more intuitive and convenient. Simplifying the shopping experience can result in a bigger market basket.”