Haagen-Dazs introduces seven new flavors of gelato
OAKLAND, Calif. — Haagen-Dazs today welcomed the newest member to its product family with seven flavors of gelato available nationwide.
Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino will join the wide array of Haagen-Dazs products currently available in the frozen foods sections of grocers and supermarkets nationwide.
"We are thrilled to be the first national super premium brand to offer gelato to our new and existing fans," Haagen-Dazs brand manager Cady Behles said. "Our goal was to create a campaign that captures 'La Dolce Vita' and immerses our fans in the Italian culture through sight, sound and, of course, taste."
To celebrate the nationwide launch, Haagen-Dazs gelato will be featured in TV, print and digital advertising, as well as public relations, point of sale materials and a social media-driven consumer promotion.