H-E-B, Whataburger develop ready-to-eat french fries
SAN ANTONIO — H-E-B and Whataburger introduced today Whatafries, a french fry that is cut from real potatoes and can be heated or eaten straight out of the bag.
Whatafries were developed by the H-E-B product team in conjunction with Texas icon Whataburger as a unique product sold exclusively at H-E-B. The product will make its way to H-E-B snack aisles this week and will be available in all H-E-B, Central Market, Mi Tienda, and Joe V’s Smart Shop stores by June 24.
“H-E-B is pleased to continue our collaboration with Whataburger and to introduce new items for our customers to enjoy at home,” said Reade Ahrens, H-E-B group VP grocery procurement and merchandising. "Our goal is to continuously provide Texans with the products they love, so it only makes sense to work with Whataburger, a brand beloved by millions of Texans.”
Last month, Whataburger introduced its popular Fancy Ketchup, Spicy Ketchup and its Original Mustard condiments to H-E-B stores throughout Texas, including Central Market, Mi Tienda and Joe V’s Smart Shop.
“It has been a great partnership,” said Dino Del Nano, Whataburger VP retail. “Our customers’ reaction to the availability of our condiments in H-E-B stores has been incredible, and we anticipate the same response with the new Whatafries. Texans know to expect great products from both companies.”
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