GSK launches the "alli Experience" mall tour
PITTSBURGH Alli’s hitting the road.
GlaxoSmithKline Consumer Healthcare on Friday launched its "alli Experience" mall tour, an educational exhibit that will make stops in 12 major U.S. cities to help educate overweight adults on healthy weight loss strategies as well as introduce them to the alli program.
“Based on consumers’ positive feedback of the ‘alli Experience,’ the initial installation in New York City earlier this year where over 10,000 people visited in 19 days, we have decided to continue the momentum and take that unique experience to others across the U.S.” stated Steven Burton, vice president, weight control, GlaxoSmithKline Consumer Healthcare. “We want to make sure as many people as possible have a chance to experience this unique educational exhibit which will provide them with extremely useful information on the alli program so they can make a fully-informed decision whether they are ready to commit to trying alli.” The multi-media exhibit, divided into 3 zones, encourages visitors to embrace a more realistic approach to diet and exercise for improved health:
Zone 1 (“You”): In this area visitors can learn about empowerment and how to take the first step towards weight loss.
Zone 2 (“Food”): Visitors are then greeted by a registered dietician who can provide tips for healthy eating and strategies for safe weight loss.
- Zone 3 (“alli”): In the final zone consumers learn more about the product through a number of interactive stations. This area helps visitors find out if they are ready for a true weight loss commitment or still hoping for a quick fix. They can ask a pharmacist questions about taking alli while on other medications. They can also learn how alli can help them lose 50 percent more weight than dieting alone.
The “alli Experience” mall tour will take place from Sept. 21 through Nov. 18, stopping in malls in Atlanta (North Point Mall), Chicago (Northbrook Court), Dallas (Stonebriar Centre), Detroit (Lakeside Mall), Houston (Houston Galleria), Los Angeles (Glendale Galleria), Minneapolis (Mall of America), Garden City, N.Y. (Roosevelt Field), Philadelphia (King of Prussia Mall), St. Louis (Saint Louis Galleria), San Jose, Calif. (Valley Fair) and Washington (Tysons Galleria). The “alli Experience” exhibit is free of charge and will be open daily (12:00pm to 7:00pm Monday through Saturday; 11:00am to 6:00pm on Sunday). Teenagers and children unaccompanied by an adult will not be allowed entrance into the exhibit.
Launched in June 2007, alli (orlistat 60 mg) is the only FDA-approved weight-loss product available to overweight adults without a prescription. It is the first clinically-proven over-the-counter weight loss product to be combined with a comprehensive support program (www.myalli.com). The “alli Experience” tour will speak to current alli users, consumers considering the product and those who tried the program and decided they
Consumers visiting the alli Experience will take away educational information and tools such as brochures, recipes and meal planners to help support the alli program. Those who cannot attend the exhibit can experience it online by visiting www.myalli.com/tour.
Alli is currently available in pharmacies and mass retailers nationwide. For more information about alli and the alli program, go to www.myalli.com. Information on alli and the alli program are also available in Spanish at www.mialli.com.