Greek yogurt designed for men wins FoodBev Dairy Innovation award

MIAMI — Powerful Yogurt, a Greek yogurt designed for men, has been named Best Yogurt of 2013 by FoodBev's Dairy Innovation Awards program, the company announced today. Drawing from a large and international field of competitors, a global panel of judges selected Powerful Yogurt as the category winner for its innovative qualities, including its high natural-protein content, its "man-sized" 8-oz. presentation, unique packaging design and the brand's focus on the previously underserved male market.

Powerful Yogurt was also named as a finalist in the Best New Brand or Business awards category.

"As a new company that's doing things differently and building the yogurt for men category from the ground up, we are honored and humbled to receive this major industry award," said Carlos Ramirez, founder and CEO of Powerful Yogurt. "We knew that men — and especially active men — needed a product that was tailored specifically to their needs, and the Best Yogurt award further validates that we are delivering what male consumers want to see."

Powerful Yogurt sports a black and red package with contoured abs on the side of its yogurt cups, a connection to the company's "Find Your Inner Abs" tagline that encourages all guys to get fit with the help of smart food choices and an active lifestyle.

In addition to its high protein content — between 20 to 25 g according to the company website — and a serving size that is 50% larger than the average U.S. yogurt presentation, Powerful Yogurt is all-natural and free of fat, gluten and GMOs.

Powerful Yogurt comes in six flavors including plain, blueberry acai, banana, apple cinnamon, mango, and strawberry. Each flavor is designed to be a pre- or post-workout energy boost or to be eaten alongside breakfast, lunch or dinner, as a meal replacement or as a snack.

For more information, visit Powerful Yogurt's website.


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