Goody saluted for Simple Styles product, line to expand
ATLANTA — Newell Rubbermaid's Goody hair care brand has announced that its Simple Styles Spin Pin has been recognized by Good Housekeeping as a 2011 Very Innovative Products Award recipient, and in an effort to build on the success, the brand is slated to expand the Simple Styles line in the first quarter to include the new Bun Spiral and Spin Pin Mini.
Introduced in March 2010, the Spin Pin is part of the Goody Simple Styles collection of four styling tools and instructional guides to help women achieve salon-inspired hairstyles at home. The Spin Pin is a tiny corkscrew that does the work of 20 bobby pins in making it easy to achieve an undone bun.
To select this year's winners, the Good Housekeeping Research Institute evaluated more than 2,000 products in categories, including beauty, cooking, cleaning and electronics, to identify breakthrough innovations that solve everyday problems in new ways. The 2011 VIP Awards are featured in the February issue of Good Housekeeping and online at Goodhousekeeping.com/vip.
The Goody Simple Styles collection, including the Spin Pin, Pony Pouf, Modern Updo pin and Volume Boost comb, is available at Walmart, Target, CVS, Walgreens and Duane Reade. The suggested retail price is $7.29 each. The new Goody Simple Styles bun spiral, designed to help create the ballerina bun, and Spin Pin Mini, for short or fine hair, will both be available nationwide in March.