Good Neighbor Pharmacy kicks off ad campaign
VALLEY FORGE, Pa. Good Neighbor Pharmacy is highlighting the role of pharmacists in a patient's health care with a new advertising campaign.
The national television ad campaign, which will feature four different ads, initially will kick off in 90 markets over the next six months and eventually will expand its market scope, said Good Neighbor, which boasts a network of more than 3,700 independently owned and operated community pharmacies across the United States and Puerto Rico.
“This strategy complements what our pharmacies are already doing, and takes advantage of our national efforts to show how instrumental your Good Neighbor Pharmacy pharmacist is in your own health care,” noted Jim Grigg, group VP program management, retail sales and marketing. “This campaign positions our pharmacists as trusted resources and members of your healthcare team.”