GoldToe Moretz to target drug channel with new line of compression socks
NEWTON, N.C. — GoldToe Moretz last week announced the launch of a new SoleUtion socks line for men and women that provides enhanced comfort and overall foot and leg well-being. Dress and casual SoleUtion styles range in price points from $8 and $16, and currently are available online.
The company, however, is targeting a launch in the drug channel.
The SoleUtion line features mild, moderate and firm compression choices; crew and quarter profile choices; and non-binding tops to help circulation.
“Gold Toe is an established brand with more than 80 years of heritage that consumers know and trust,” GoldToe Moretz VP marketing Trish McHale said. “[For] people looking for socks that address specific medical conditions, or people who just want socks that deliver enhanced functionality, choosing SoleUtion will be easy. There is a major opportunity for retailers with the SoleUtion program.”
GoldToe Moretz is a subsidiary of Gildan Activewear. The company is a supplier of branded and private label athletic, casual and dress socks, with distribution across retail channels in the United States.