Gojo reacquires Purell brand
AKRON, Ohio Six years after it sold its hand sanitizer brand, Gojo on Friday announced it reacquired the brand from Johnson & Johnson's consumer products division.
In 2004, Gojo sold the Purell brand to Warner-Lambert Co. a wholly owned subsidiary of Pfizer. Johnson & Johnson Consumer Cos. acquired the brand as part of the company's acquisition of Pfizer Consumer Healthcare in 2006. Since then, the Purell brand has experienced significant category growth, with its signature hand sanitizer being used in professional healthcare settings and on the go by consumers.
"Good hand hygiene knows no boundaries," said Gojo president Mark Lerner. "This transaction enables Gojo to expand the Purell product line to include effective hand hygiene solutions for every setting –– at home, at work and on the go."