GNC launches new brand campaign
PITTSBURGH — GNC on Tuesday announced the launch of its new brand campaign, "Respect Yourself," celebrating individuals who enjoy great self-respect by living a healthy lifestyle. This campaign builds on GNC's brand mission, since 1935, to provide consumers with health and wellness solutions in order to help them live a better life.
"GNC is the premier health and wellness brand, with a wide range of solutions and products, and we constantly strive to inspire our customers to live the best lives they can lead in terms of health and fitness," stated Joe Fortunato, chairman and CEO of GNC. "Working with Peter [Arnell], our new 'Respect Yourself' campaign is a concrete demonstration and integral component of GNC's mission in helping consumers live their best lives. At the same time, the 'Respect Yourself' campaign also demonstrates GNC's commitment of constantly investing in the GNC Brand through innovative products, strong customer service and effective marketing across all media channels."
GNC will also be launching a worldwide competition for customers to send in their version of "ME ON GNC," a viral campaign enabling everyone to express their own personal success stories regarding their health and fitness. All GNC retail stores will also carry the new communications.
The multimedia campaign includes network and cable broadcast, outdoor spectaculars, national print and digital.
All marketing and communications is led by Peter Arnell and the GNC marketing and communications team. The campaign communications, spots and print campaign were directed and photographed by Peter Arnell.
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