GNC adds PayPal’s Mobile Express Checkout

PITTSBURGH — General Nutrition Centers has added PayPal's Mobile Express Checkout to its mobile site.

The integration exclusively was made by mobile and social commerce provider Branding Brand without any involvement from third-party service providers, and makes GNC one of the first to implement this feature on its mobile site.

Upon checkout, customers who choose to use PayPal Mobile Express Checkout log into their PayPal account, confirm payment details and then view the order confirmation on GNC's mobile site. The process streamlines the purchasing process by eliminating the need to enter lengthy credit card or address information.

"Allowing customers to purchase quickly is an important part of improving the mobile experience, as well as conversion," GNC EVP and chief branding officer Jeffrey Hennion said. "We are excited to give our customers a fast, secure alternative to our standard cart."