Gillette develops Sensitive Skin shave portfolio for men
NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.
The portfolio includes:
- ProGlide Silvertouch razor, featuring a silver handle and Gillette’s Fusion ProGlide platform;
- New ProGlide Sensitive Shave Gel, featuring Gillette’s best razor glide (among aerosol gels), now for sensitive skin;
- MACH3 Sensitive razor, with less feel of irritation, even on sensitive skin; and
- Gillette Sensitive Disposables, featuring new artwork to communicate they are part of Gillette’s sensitive product portfolio.
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