Giant Eagle introduces discount format Good Cents to Pittsburgh market
PITTSBURGH — Multiformat food and fuel retailer Giant Eagle will be introducing its first discount format Good Cents Grocery + More to the Pittsburgh market Nov. 4. The 46,000-sq.-ft. location will feature a 3,800-sq.-ft. produce section offering more than 230 conventional and organic produce items and a cheese department with more than 60 specialty items.
“This is the format people have been waiting for,” stated Good Cents SVP John Tedesco. “Think of it as the missing link between discount stores and supermarkets. Good Cents reflects the real fresh, not real fancy experience for customers who know how to recognize a great deal on high-quality products.”
To keep prices low, Good Cents focuses on lower operating costs. To that end, Good Cents does not accept checks as a form of tender and also encourages customers to bring their own traditional and reusable bags. Customers may also purchase grocery bags for a nominal fee.