A 'Giant' becomes the face of New Leaf
OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company's first celebrity endorsement.
Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.
“I have been a life-long fan of iced tea. When I go out to dinner, or I am just hanging around the house, it’s my go-to beverage. When I tried New Leaf iced tea last year, I was hooked immediately. Recently, I had the opportunity to try their line of lemonades and am now a big fan of them as well. I am feel humbled and excited to endorse a product that I not only believe in, but use in my daily life,” Smith said.
New Leaf Brands are available in 11 unique tea flavors sweetened with 100% organic cane sugar, four lemonades made with 6% to 10% real fruit juice and sweetened with 100% organic cane sugar, and two diet iced teas sweetened with Splenda.
“Steve Smith is exactly the type of athlete we want endorsing New Leaf. He excels on the field and is relatable off the field,” said New Leaf CEO Eric Skae.