General Mills brings 'the force' to the breakfast table via 'Star Wars' promotion

MINNEAPOLIS — General Mills has launched a special promotion in line with the premiere of "Star Wars: Episode I The Phantom Menace" in 3D.

General Mills said its cereal brands will tout specially marked boxes that will contain eight exclusive collectable pens featuring iconic characters from the film. Participating cereals include Cinnamon Toast Crunch (12.8 oz.), Lucky Charms (11.5 oz.), Reese’s Puffs (13 oz.), Cheerios (14 oz.), and Cookie Crisp (11.25 oz).

“Star Wars is such an exciting and timeless franchise, and we are thrilled to combine it with our nourishing cereals made with whole grain,” said Julie Anderla, integrated communications manager for General Mills. “By uniting the two, we are truly creating an unstoppable ‘Force’.”