Fuse Science announces rollout strategy for its energy drops — select Walgreens near PGA tourneys
MIAMI LAKES, Fla. — Fuse Science on Thursday announced extended distribution for its PowerFuse and ElectroFuse energy drops across select Walgreens stores in the Ponte Verde, Fla., market for the Players Championship Tournament. Point-of-purchase displays feature NFL's Arian Foster and David Ortiz of MLB's Boston Red Sox.
The Fuse Science distribution strategy is focused on rolling out product lines within Walgreens locations situated near select PGA tournaments around the country up until, and including, the 2013 U.S. Open in June.
"We are very pleased with the new distribution relationship we have established with Walgreens," stated Brian Tuffin, CEO of Fuse Science. "We've been working extremely hard in establishing the right alliances with strong financial terms to ensure the success of the consumer business. We have been very deliberate in our strategy, and continue to make measured progress against our primary objective to build a major national distribution presence for the 'Powered By Fuse' brands," he said. "This distribution agreement, and others we expect to announce in the future, reflects a milestone for the retail distribution of our products that we believe will set the stage for the ramp-up of revenue generation and substantial growth of Fuse Science."