Fresh & Easy introduces easy-prep prepared produce line
EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market has launched “Made Easy,” a new and expanded selection of fresh prepared salads and vegetables, which includes 39 varieties of bag salads and kits, micro-steamers, and sliced and diced vegetables.
According to the company, the “Made Easy” line was designed to make it easier for customers to get the fruit and vegetables they need. The label now communicates how many people the product can serve, and how this portion contributes to their daily recommended intake of vegetables. This labeling also appears on other Fresh & Easy packages, such as the vegetables from the “Ready To Cook” line.
“Fresh & Easy is always looking for ways to help customers solve the nagging question of ‘what’s for dinner tonight,’” said chief customer officer John Burry. “Not only does Made Easy help with easy meal solutions, but it also aims to help customers make sure they are eating enough fruits and vegetables throughout the day.”