Fresh & Easy gets green

EL SEGUNDO, Calif. — Just in time for Earth Day, Fresh & Easy has introduced its private-label household cleaning and paper products.

The retailer's Green Things line, which now is available in stores, features household cleaners that are made with plant-based formulas, are biodegradable and pH-neutral, and also are made without such chemicals as 1,4-dioxane, phosphates, dyes or perfumes.

Green Things also includes paper products that are made from 100% recycled paper (with a minimum of 80% post-consumer content), and are packaged in a plastic film that degrades in just 18 months.

"We set out to develop Green Things as an affordable range of environmentally friendly household cleaner and paper products that are sure to get the job done right," said John Burry, Fresh & Easy's chief commercial officer. "Like all Fresh & Easy products, our customers know Green Things is a range of quality products they can trust."

Fresh & Easy Green Things household cleaners lineup includes:

  • Ultra dish liquid (grapefruit and pear) in a 25 fl.-oz. size for $1.99;

  • All purpose cleaner, 22 fl.-oz. size for $2.49;

  • Window and glass cleaner, 22 fl.-oz. size for $2.49;

  • Toilet bowl cleaner, 24 fl.-oz. size for $2.49;

  • Automatic dish gel, 40 fl.-oz. size for $3.49; and

  • Laundry detergent (lavender and lemongrass), 100 fl.-oz. size for $8.99.

Fresh & Easy Green Things paper products now available in stores include:

  • Bath tissue, four-roll count for $2.79;

  • Bath tissue, 12-roll count for $6.99;

  • Paper towels, single roll for $1.79;

  • Paper towels six-roll count for $4.99;

  • Napkins, 200 count for $1.59; and

  • Facial tissue cube, 85 count, $1.29.