Freschetta introduces gourmet, single-slice pizza lines
BLOOMINGTON, Minn. — Freschetta has introduced two products to its lineup of frozen pizza: Freschetta Simply...Inspired Pizzas and Freschetta By The Slice.
"We know consumers' tastes have evolved, and they are seeking more flavorful variations in their frozen pizza selections, which until now is a need that hasn't been met," said Mary Brown, Freschetta's senior director of marketing. "With Freschetta Simply...Inspired Pizzas, we are elevating the quality of frozen pizza with distinctive combinations of large-cut vegetables, flavorful sauces and delightful varieties of cheeses and meats to create new varieties unseen before in this category. And for when our consumer is time-strapped, Freschetta By The Slice provides the perfect solution when seeking one perfect slice of pizza in minutes."
According to the company, the Simply...Inspired collection goes beyond the traditional frozen pizza and incorporates such unique ingredients as roasted red peppers and shitake mushrooms. Freschetta said that it also utilized its latest packaging in its Simply...Inspired line. Each of the eight varieties is wrapped in new Fresch-Taste Seal packaging that the company claims uses 30% less packing by weight than a traditional pizza carton.
The Freschetta By The Slice product offers consumers the convenience of a single slice of pizza in minutes. According to the company, this single-slice variety is cut from a whole pizza, is made from the same ingredients found in all Freschetta pizzas and provides an oven-baked taste right out of the microwave.