Frank's RedHot spices up offerings with heat-and-serve line
PARSIPPANY, N.J. — Frank's RedHot is cooking up something spicy in the frozen food aisle.
Through a collaboration with Completely Fresh Foods, the hot sauce brand announced it was introducing fully cooked chicken wings, shrimp and appetizers that will be sold in grocery, mass and club stores nationwide. Frank's RedHot heat-and-serve offerings will include buffalo wings, buffalo shrimp, chicken fries and chicken poppers.
Frank's RedHot is slated to launch a marketing campaign for the new fully cooked line, which will include media, online advertising, social media and coupons, as well as such in-store activities as shelf promotions, product demonstrations and sampling.