Forward Foods extends Detour line with new flavor

CARSON CITY, Nev. — Nutrition bar company Forward Foods on Thursday announced the addition of the Detour Lean Muscle cookies n' cream flavor to its existing line of protein bars.

The new cookies n' cream bar, which come in two sizes, joins the Lean Muscle line of bars and shakes that combine high-quality protein, low sugar and essential omega-3's, the company said. Both bars also are fortified with 21 vitamins and minerals, making them suitable for snacking or meal replacement and deliver candy bar taste with only a fraction of the sugar found in other protein products.

"This line of bars is the first to combine high performance whey protein with significant levels of omega-3 essential fats and single digit sugar levels, while also maintaining the great candy bar taste we've been working to master for over a decade," Forward Foods CEO Patrick Muldoon said.

The smaller 190-calorie Detour Lean Muscle bars are now available in three flavors: Cookies n' cream, peanut butter chocolate crunch and cookie dough caramel crisp. The larger 370- to 410-calorie Detour Lean Muscle bars now are available in four flavors, included the three aforementioned flavors, along with fudge almond crunch. 


Interested in this topic? Sign up for our weekly Collaborative Care e-newsletter.