Former ActiveHealth executive shifts to CVS Caremark's PBM unit

WOONSOCKET, R.I. CVS Caremark announced the appointment of Len Greer to the position of SVP marketing for its pharmacy benefit management business. Greer assumes responsibility for the company's PBM marketing from Jack Bruner, who is transitioning to the new role of EVP strategic development.

Greer brings twenty years of experience in marketing, strategy and product development to CVS Caremark. He joins the company from ActiveHealth where he was the EVP marketing responsible for developing and implementing marketing strategies to drive brand awareness in the health plan and plan sponsor marketplace. Prior to his tenure with ActiveHealth, he spent six years at Medco Health in various senior marketing roles. Before joining Medco, Greer was a management consultant at McKinsey & Co., where he assisted clients on issues of marketing, strategy, product development and operations.

"Len's analytical background, knowledge of the industry and strong marketing skills make him uniquely qualified to help deliver our messages effectively in the marketplace," said Tom Ryan, CVS Caremark president, chairman and CEO.