Food Lion kicks off campaign to benefit Children's Miracle Network Hospitals

SALISBURY, N.C. — Food Lion once again is supporting Children's Miracle Network Hospitals.

Through its latest campaign, called "Kickoff for Kids," which will run through Sept. 18, Food Lion is inviting its customers customers to donate $1 at the register, in exchange for signing their name on a football balloon. The company hopes to raise an additional $1.2 million for children who receive care at 32 regional Children's Miracle Network Hospitals.

In addition to the football balloon campaign, customers may also support the hospitals by purchasing specially-designed Kellogg's Frosted Flakes, Pop Tarts® and Cheez-It boxes that feature five CMN-H children who were treated at hospitals in Richmond, Va., Washington, D.C., Greenville, N.C., Baltimore, Md., and Columbia, S.C. Kellogg also will donate $1 to the Children's Miracle Network Hospitals for every four boxes sold, up to $50,000.

Food Lion has supported CMN Hospitals since 1991 and has raised more than $40 million.