Fiji Water gets a six-pack
LOS ANGELES Fiji Water is getting smaller and more convenient for on-the-go customers.
Fiji Water's Mini & Mobile six pack shrinks down the 330-mL container for Fiji Water fans who are looking for a smaller-scale version of their favorite bottled water brand.
"Since the 330 ML FIJI launch in 2006, it has been a highly adored product due to its smart size and fit," said Grace Jeon, SVP national sales and field marketing for FIJI Water. "To deliver greater value and ensure competitive pricing structure, we worked with our customers to create the ideal six-pack."
FIJI Water's new Mini & Mobile is currently available at retailers including Target and Kroger, as well as many other fine grocery chains at a recommended price point of $5.49.