Febreze scores touchdown with first-ever athletic equipment, gear drive

CINCINNATI — Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

The two will host the first-ever Febreze Game Day Freshness Sports Equipment Drive Jan. 27 to 30, and Feb. 2 to 6. The equipment and gear will be freshened using Febreze products and donated to the North Texas Youth Education Town in Arlington, said Febreze, which is the official air freshener of the National Football League.

"We are proud to support local youth organizations like the Youth Education Town and its continued spirit of giving to young athletes," said Scott Beal, brand manager of Febreze. "Febreze products, specifically our Febreze Sport line, are designed to eliminate tough sports odors from fabrics like shoes, apparel and other athletic gear, and keep sports equipment that you can't wash fresh for any athlete, during any sports season."