Febreze launches Moms versus Stink contest
CINCINNATI — Febreze has launched a contest for the ultimate sports mom.
Febreze is offering a $20,000 grand prize as a means to send little athletes across the country to sports camp and help fund their athletic experiences. Through July 12, moms can enter the Moms versus Stink contest by simply visiting the Fabreze Facebook page and uploading a photo showing how they are a super sports mom. Once submitted, the top 15 photo finalists will be chosen based on creativity, originality and appropriateness of theme and announced on the Febreze Facebook page. From July 20 until Aug. 1, Facebook fans will have the opportunity to vote on their favorite sports mom within that group of 15, and catapult five lucky moms into the semi-finals. The five semi-finalist moms then will create a video showing how they tackle sports stink with Febreze, everything from spraying down sports uniforms with Fabric Refresher to using Febreze Car during game day. On Sept. 14, fans once again will have the chance to vote for their favorite mom and the title of the ultimate sports mom will be determined by the number of votes each video receives.
The grand-prize winner will be announced on Sept. 24 and will be awarded $20,000 to be used towards admission to their child's sports camp and the title of Ultimate Sports Mom.
"Anyone who grew up playing sports knows how much time, passion and effort moms put into their children's games," Procter & Gamble communications manager Jeff Pierce said. "We want to reward those moms and acknowledge their children’s athletic passions through a fun and engaging contest."